Online content comes in many forms. There is the static page copy that ticks the boxes of on and off page SEO, case studies, testimonials, product listings and sites. Additionally, it comes in the shape of podcasts, video, webinars and social networking outreach. Online content is all about to the internet marketing of a new. In short, content Transcends sites and encapsulates business as a whole in an internet era. Content provides endless possibilities for a business to increase their profile and brand awareness. It plays the pivotal role in delivering goods, services, training and support to tech savvy audiences in contemporary society.
Over the last decade have seen firsthand how content transforms organisations into competitive thought leaders in their industry. How it attracts the appropriate traffic to websites and brings in top quality prospects which are actually looking to purchase. I also have seen firsthand how it could ruin the credibility of what people have worked so difficult to achieve. Without sugarcoating the subject, content is now the be all and end all of internet funnel x roi legit. It is what drives every lead nurturing and CRM procedure. It defines the effect of landing pages, merchandise listings, email campaigns, reviews and everything in between.
The search engine has Single handedly changed the way we research, investigate and make purchase decisions in virtually every way. Now, as irritating as it might be to business, needing to tick the boxes of a search algorithm update, Google and to a lesser extent Bing and Yahoo, etc. are the main platforms to accomplish online visibility. To scale a company in an internet marketplace you should have outstanding search engine placements for highly relevant search phrases of your target audience.
Effectively targeting Search placements is vital to the scalability of any company whether a physical business that simply has a static site, or if a multinational ecommerce shop. Whatever the way of turning leads into customers through PPC versus organic keyword strategy, content has always been written with this in mind. It has to fit what people are trying to find. Therefore it has to match the search engines methodology. The search engines Make all the appropriate noises about needing to move away from this sort of thinking, we are not writing content to tick the boxes of a search engine, but in all honesty it is what drives their gain and what drives people to sites. They want you to keep ticking that box… You want to tick those boxes to be viewed. It is really that easy.